Web Design

A website that turns browsers
into bookings.

Fast, beautiful, custom hospitality websites built around one job: getting the right guests to book direct.

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summerdays.agency

Fast, beautiful, built to convert.

Where hotel websites lose bookings.

Slow to load

Most guests browse on a phone. Every extra second of load time sends a share of them back to the search results, and to a competitor.

Friction in the booking flow

Too many steps, confusing dates, surprise fees at the end. Guests abandon carts in hotels just like in shops.

The template look

A generic theme tells guests the experience is generic too. If the website could belong to any property, why book this one?

It says nothing about the experience

Room specs and a gallery are not a reason to book. If the stay does not come through the screen, the OTA listing wins.

The result

Guests look at your site, then book on the OTA anyway.

Your website is your most profitable booking channel. Every booking it loses gets taxed 15 to 20% by someone else.

The website gap.

When your website works

  • Loads fast on every phone
  • Booking takes a few obvious taps
  • The design feels like the stay
  • It ranks for the searches that matter
  • Guests book direct, commission-free
  • Photography sells the experience

When it leaks

  • Slow on mobile, invisible on Google
  • A confusing booking flow loses warm guests
  • A template look undersells the property
  • OTAs take the booking and the margin
  • Photos undersell what you deliver
  • Updates need a developer every time

That is where Summer Days comes in.

A hotel website agency built for boutique properties.

Work with a hospitality web design consultant who designs around one job: turning lookers into direct bookings, with a site that feels like the stay itself. A fast, well-structured site is also the foundation that hospitality SEO and Local SEO sit on.

Four principles.
One booking machine.

Boutique hotel website design has one job. Everything we build serves it.

01
Design around the booking

Every page leads somewhere. Clear paths, obvious calls to action, and a booking flow with zero surprises.

02
Fast and mobile-first

Built for the phone in your guest's hand. Speed is a ranking factor and a booking factor.

03
Story-led design

Your brand, photography, and story doing the selling, so the site feels like checking in early.

04
Built to rank

Clean structure, fast load, and SEO foundations baked in from day one, not bolted on later.

How it works.
Structure, then beauty.

We design the booking journey before the visuals, so the site converts as well as it looks.

Phase 1
Discover & structure

We map what guests need to see, in what order, to book with confidence.

  • Booking journey mapping
  • Content and page structure
  • Wireframes before design
Phase 2
Design & build

The brand comes alive on screen, then gets built fast, responsive, and rock-solid.

  • Custom design, no templates
  • Fast, mobile-first build
  • Booking integration
Phase 3
Launch & measure

We launch clean and watch the numbers that matter: bookings, not just visits.

  • SEO-ready launch
  • Analytics that track bookings
  • Training and handover
How it works
1
Discovery call

30 minutes on your property, your guests, and what the current site is not doing.

2
Structure & wireframe

The booking journey mapped page by page before any design begins.

3
Design

Your brand translated to screen: custom, story-led, unmistakably yours.

4
Build & test

Fast, responsive, and tested on the devices your guests actually use.

5
Launch & handover

A clean launch, analytics wired to bookings, and training so you own it.

What you get.
A site that books.

Everything a boutique hotel website needs to win the direct booking.

Custom website design

Boutique hotel website design built around your brand and your booking journey. No templates.

Booking-first UX

A flow with no dead ends and no surprises, from first look to confirmation.

Copy & content structure

Words and page structure that sell the experience and answer what guests ask before booking.

SEO foundations

Clean technical structure, fast load, and the on-page basics that let you rank.

Speed & mobile performance

Built and tested for the phone-first reality of hotel booking.

Training & handover

You and your team can update content without calling a developer.

After launch.

More direct bookings

The site finally competes with the OTA listing, and wins on experience.

Less commission paid

Every booking moved from OTA to direct is margin back in your pocket.

A site that ranks

Structure and speed that give your SEO a foundation instead of a handicap.

A brand guests feel

The stay starts at the first click, not the front door.

Built by someone who
gets hospitality.

Kahn grew up around Australia’s hospitality scene. He trained staff at Apple on culture, onboarding, and service standards, then spent three years running his own specialty coffee shop and bar.

He knows what it feels like to be the one doing everything at once. He also knows what separates the places guests remember from the ones they forget.

Summer Days exists to bridge that gap, with someone who loves this industry as much as you do and the skills to help you get the right guests, better reviews, and more revenue.

Book a discovery call
Kahn Osborne, Founder of Summer Days
Kahn Osborne · Founder

Questions, answered.

How much does a hotel website cost?

Quoted per property, based on how many pages and integrations you need. A focused boutique hotel site is far less than a multi-property build. We scope it on the discovery call so there are no surprises.

How long does it take to build?

Six to ten weeks for most boutique properties. Structure and content planning come first, then design, then build and testing. Waiting on photography and copy is usually what stretches a timeline.

Do you integrate with my booking engine?

Yes. The site is built around the booking flow rather than bolted onto it, and we work with whichever engine you already use. If the engine itself is losing you bookings, we will say so.

Will I be able to update it myself?

Yes. You get a site you can edit without calling a developer for a price change or a new photo, and a walkthrough of how to do it.

Do you write the copy and provide photography?

Copy, yes, as part of the build. Photography we art direct rather than shoot, and we will tell you honestly when existing images are holding the site back.

Do you handle SEO too?

Yes. The site is built on a structure that can rank, and hospitality SEO and Local SEO run as ongoing work after launch. A fast, well-structured site is the foundation both sit on.

Can you redesign my existing site instead of starting over?

Sometimes. If the structure and platform are sound, a redesign is cheaper and faster. If the site is slow, hard to edit, or built around the wrong journey, rebuilding usually costs less than fighting it.

Why does a direct booking matter so much?

Because OTAs take 15 to 20% of every booking they bring you. A guest who books direct is worth meaningfully more, and the website is the only channel where you control that entirely.

Ready for a website
that books?

Custom boutique hotel website design, built around direct bookings. New to how any of this works? Start with the guide to AI and SEO visibility.

Book a discovery call

We take on a small number of properties at a time to keep the quality high.