Local SEO

Own the map when guests
search near you.

Optimise your Google Business Profile and local presence so you show up first when nearby guests are ready to book.

Book a discovery call See what's included

1 Your place ★ 4.9
2 A competitor ★ 4.5
3 Another spot ★ 4.4

Top of the local map pack, where guests look first.

Why nearby guests never see you.

You're not in the map pack

The three map results above everything take most local clicks. Below them, you might as well be on page five.

A half-empty profile

Missing hours, thin categories, no amenities. Google shows complete profiles first, and guests trust them more.

Reviews thin or stale

Google weighs volume, recency, and replies. A wall of old reviews reads as a business gone quiet.

Inconsistent details

A different phone number here, an old address there. Every mismatch quietly erodes the trust Google places in your listing.

The stakes

The three results above everything take the booking.

For local-intent searches, the map pack is the most valuable real estate on the internet. Winning it matters more than the blue links below.

When local SEO works

You sit in the map pack for your searches
Your profile answers everything guests ask
Fresh reviews land every week, and get replies
Photos are current and sell the experience
Guests call and book direct from the profile
Your details match everywhere on the web

When it doesn't

You rank below the fold, unseen
A parked profile sends guests elsewhere
Old reviews sit unanswered
Stale photos undersell the property
The OTA takes the click and the fee
Conflicting details confuse Google and guests

That is where Summer Days comes in.

A hotel local SEO service that owns your neighbourhood.

Your Google Business Profile influences local rankings more than any other single asset. We treat it as the live surface Google now rewards, not a listing you park.

Four signals.
One map-pack presence.

Local SEO for hotels comes down to four signals Google reads constantly.

Google Business Profile

Complete, accurate, and optimised: categories, amenities, hours, description, and the details guests decide on.

Reviews engine

A steady flow of recent reviews, replied to, both glowing and critical. Volume, recency, and response all count.

Local signals

Citations and consistent name, address, and phone across every directory Google checks you against.

Freshness

Photos, posts, and updates on a cadence. Google rewards profiles that are clearly alive.

How it works.
Set up, then kept alive.

Local SEO is not a one-off fix. We set the foundation, then keep the signals fresh.

Phase 1

Audit your local presence

Where you rank, what is missing, and what competitors above you are doing right.

Map pack ranking baseline
Profile completeness audit
Citation and consistency check

Phase 2

Optimise & align

The profile gets completed and optimised, and your details aligned everywhere.

Full profile optimisation
Citation cleanup
Review response catch-up

Ongoing

Keep it live

Fresh photos, posts, and review momentum, so the freshness signal never fades.

Review system for your team
Photo and post cadence
Monthly local report

How it works

Discovery call

30 minutes on your local market and where you currently rank.

Profile audit

Your Google Business Profile scored against what actually ranks in your area.

Optimisation

Every field completed, categories fixed, details aligned across the web.

Review system

A simple, repeatable way for your team to earn and answer reviews.

Monthly upkeep

Photos, posts, and reporting that keep the profile alive and climbing.

What you get.
Found by the guests next door.

Everything the map pack rewards, set up and kept running.

Profile optimisation

Your Google Business Profile completed, categorised, and written to convert searchers into bookers.

Review system

A repeatable way to ask, earn, and answer reviews without adding to your team's load.

Citation cleanup

Name, address, and phone made identical across every directory that matters.

Local content

Profile posts and local landing content matched to what nearby guests search.

Photo & post cadence

A steady stream of fresh visuals, because Google can tell the difference.

Monthly local report

Map pack positions, calls, and direction requests, tracked and explained.

After the setup.

Map pack presence

You show up where local intent is highest, above the blue links.

More direct action

Calls, direction requests, and bookings straight from the profile, commission-free.

Review momentum

Fresh reviews with replies become an asset that keeps compounding.

Local trust

Consistent details everywhere make you the safe, obvious choice.

Built by someone who
gets hospitality.

Kahn grew up around Australia’s hospitality scene. He trained staff at Apple on culture, onboarding, and service standards, then spent three years running his own specialty coffee shop and bar.

He knows what it feels like to be the one doing everything at once. He also knows what separates the places guests remember from the ones they forget.

Summer Days exists to bridge that gap, with someone who loves this industry as much as you do and the skills to help you get the right guests, better reviews, and more revenue.

Book a discovery call

Kahn Osborne · Founder

Ready to own
the map?

Local SEO for hotels: Google Business Profile, reviews, and the map pack.