SEO

Get found by the guests
searching for you.

Grow your organic visibility so the right guests find you, before they find your competitors.

Book a discovery callSee what's included
boutique hotels near me
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You, ranked #1 for the searches that matter.

Why the right guests can't find you.

Invisible on Google

If your site and profile are not optimised, guests find your competitors first, for the exact searches you should be winning.

Competitors outrank you

The places above you are not always better. They are more visible. Ranking is a craft most independents never work at.

A slow site caps your rankings

Speed and structure are ranking signals. A slow, hard-to-crawl site quietly limits how high you can appear.

No local visibility

Near-me searches decide a huge share of bookings. A thin local presence hands them to whoever shows up instead.

Left unchecked

Guests book elsewhere before they ever find you.

Visibility is buildable. Most of it does not take a big budget. It takes the right work, in the right order.

The visibility gap.

When SEO is working

  • Guests find you before your competitors
  • You own the searches that match your offer
  • Your site loads fast and converts
  • Your Google profile drives direct bookings
  • Traffic compounds month over month
  • Every new page ranks a little easier

When the gap exists

  • You are invisible for the searches that matter
  • Competitors take bookings that were yours
  • A slow site caps your rankings
  • Your profile is thin or out of date
  • You pay platforms commission to be found
  • Traffic depends on spend, not assets

That is where Summer Days comes in.

A hospitality SEO agency, not a generic one.

SEO for hotels is its own craft: seasonal demand, local intent, OTA competition. We work only in hospitality and tie every change to bookings, not vanity metrics. It runs alongside Local SEO and GEO for AI search, on top of a website built to rank.

Four levers.
One compounding result.

Every engagement works the same four levers that move rankings for places guests stay and eat.

01
Technical

A fast, mobile-first site Google can crawl and trust. Clean structure, quick load, solid foundations.

02
Content

Pages that match what guests search at every stage: rooms, location, things to do, the questions before they book.

03
On-page

One topic per page, clear structure, and internal links that guide guests and Google toward a booking.

04
Local & authority

Your Google profile, local signals, and credible mentions that lift you where intent is highest.

How it works.
No disruption, no jargon.

We do the work. You see rankings, traffic, and bookings move.

Phase 1
Audit & benchmark

We measure where you stand and find exactly what is capping your visibility.

  • Technical and speed review
  • Keyword and ranking baseline
  • Competitor benchmarking
Phase 2
Fix the foundation

The fixes land in priority order: biggest impact, least effort, first.

  • Technical and on-page fixes
  • Content built around guest intent
  • Local and profile optimisation
Ongoing
Compound

Rankings build over time. We track, refine, and keep the gains coming.

  • Monthly tracking and reporting
  • Continuous refinement
  • New content as you grow
How it works
1
Discovery call

30 minutes on your goals, your market, and the searches worth winning.

2
Access & audit

Read-only access to Analytics and Search Console, then a full visibility audit.

3
Prioritised plan

A clear plan ranked by impact and effort, so quick wins land first.

4
Implementation

Technical, content, on-page, and local work, with no disruption to you.

5
Track & grow

Monthly reporting shows rankings climbing and where the next gains are.

What you get.
Tied to bookings.

Hospitality business SEO with every piece pointed at direct bookings.

Technical SEO fixes

Speed, structure, crawlability, and mobile experience: the foundation rankings sit on.

Keyword & content plan

The searches worth owning, mapped to pages that answer real guest intent.

On-page optimisation

Titles, structure, and internal links done right across the pages that matter.

Local SEO setup

Google Business Profile and local signals optimised for near-me intent.

Monthly reporting

Clear tracking of rankings, traffic, and what it means. No jargon.

Prioritised roadmap

What we are doing, in what order, and why, tied to impact on bookings.

What changes when you're found.

Higher rankings

The right guests find you before your competitors, for the searches that drive bookings.

More direct bookings

Visibility you own means less reliance on platforms and their commissions.

Compounding traffic

Unlike ads, organic visibility keeps paying back long after the work is done.

Total clarity

You stop guessing and see exactly where your visibility stands and why.

Built by someone who
gets hospitality.

Kahn grew up around Australia’s hospitality scene. He trained staff at Apple on culture, onboarding, and service standards, then spent three years running his own specialty coffee shop and bar.

He knows what it feels like to be the one doing everything at once. He also knows what separates the places guests remember from the ones they forget.

Summer Days exists to bridge that gap, with someone who loves this industry as much as you do and the skills to help you get the right guests, better reviews, and more revenue.

Book a discovery call
Kahn Osborne, Founder of Summer Days
Kahn Osborne · Founder

Questions, answered.

How long does hospitality SEO take to work?

Early movement usually shows within three months, with meaningful gains between six and twelve. Technical fixes can land quickly, but content and authority compound over time, which is also why the results keep paying back.

What does hotel SEO actually involve?

Four things: technical work so Google can crawl and trust your site, content matched to what guests search at each stage, on-page structure and internal linking, and local signals through your Google Business Profile.

How is this different from what my booking engine provider does?

Booking engine providers optimise the booking flow, not your visibility. They rarely touch site structure, content, or your Google Business Profile, which is where most of the ranking work actually happens.

Do you guarantee rankings?

No, and be wary of anyone who does. Nobody controls Google's results. What we do commit to is tying every change to bookings rather than vanity metrics, and showing you monthly exactly what moved and why.

Do I still need SEO if I am on Booking.com?

Yes, arguably more. OTAs charge 15 to 20% per booking, and guests routinely find a property on an OTA then search for it directly before booking. If you are invisible in that second search, the OTA keeps the commission.

How do you measure success?

Rankings for the searches that drive bookings, organic traffic to the pages that convert, and direct booking share. Monthly reporting shows all three in plain language.

Do you cover AI search as well?

Yes. Being recommended by ChatGPT and Google's AI Overviews now sits alongside traditional rankings, and the technical foundations overlap heavily. It runs as GEO, which is a separate service but built on the same work.

What does it cost?

Quoted after a visibility audit, because the work depends on where you are starting. The audit itself tells you what is capping your rankings before you commit to anything ongoing.

Ready to be the place
they find first?

SEO for hospitality, tied to direct bookings and built to compound.

Book a discovery call

We take on a small number of properties at a time to keep the quality high.