GEO

Get recommended
by AI search.

Make sure ChatGPT, Perplexity and Google's AI recommend you, not your competitors, when guests ask where to stay or eat.

Book a discovery callSee what's included
Where should I stay near the coast for a quiet weekend?
You should look at Your Place, a boutique stay loved for its calm rooms and sea views.
★ Recommended by AI

Why AI doesn't recommend you (yet).

AI can't read your site

Your strengths live in a PDF brochure and captionless photos. Models recommend what they can read, plainly and in text.

Your facts contradict

One address on Google, another on a directory, old prices on a listing. Contradictions make a model hedge, and skip you.

No third-party credibility

AI weighs what others say about you. Without mentions, reviews, and references it trusts, you are just another claim.

The shortlist is forming without you

Only a fraction of independents appear in AI answers today. The chains are there. The gap is closing fast.

The shift

Guests are asking AI where to stay. The answer skips you.

When ChatGPT, Gemini, and Google's AI answer directly, being off the shortlist means the booking was never yours to win.

The AI visibility gap.

When AI knows you

  • Recommended by name for the right asks
  • Your facts quoted correctly, everywhere
  • Your strengths legible to every model
  • AI answers echo your best reviews
  • On the shortlist before the search begins
  • Discovery happens even without the click

When it doesn't

  • Absent from the answers guests act on
  • Chains and aggregators take your slot
  • Wrong or stale facts repeated by AI
  • Your best qualities buried and unread
  • Competitors define the shortlist
  • Discovery happens without you entirely

That is where Summer Days comes in.

Generative engine optimisation, made practical.

GEO for hotels is not magic. It is structured content, consistency, and credibility, done deliberately while almost nobody else in your market is doing it. It builds on the same foundations as hospitality SEO and Local SEO, and the visibility guide explains how all three now work together.

Four moves.
Onto the shortlist.

What earns an AI recommendation, in the order that matters.

01
Structured, answerable content

Clear FAQs and factual pages that give models clean material to quote. If the answer is on your site, you can be the source.

02
Consistency everywhere

The same name, facts, and offer across your site, profile, and directories. Confidence is a ranking factor for models too.

03
Third-party credibility

Mentions and reviews on sources AI already trusts: local press, respected directories, real guests.

04
Measure & adapt

We track what the assistants actually say about you, and adjust as the answers evolve.

How it works.
First mover, low lift.

Most of GEO builds on good SEO foundations. The extra work is precision.

Phase 1
AI visibility audit

What ChatGPT, Gemini, and Perplexity currently say about you, and why.

  • Answer audit across assistants
  • Fact and consistency check
  • Competitor shortlist analysis
Phase 2
Make yourself legible

Your strengths turned into text models can read, quote, and trust.

  • FAQ and structured content
  • Schema and structured data
  • Consistency cleanup everywhere
Ongoing
Build credibility

Mentions and reviews that make recommending you the safe choice.

  • Credible mention plan
  • Review signal building
  • Quarterly answer tracking
How it works
1
Discovery call

30 minutes on your property and what AI currently says about it.

2
AI visibility audit

We ask the assistants what guests ask, and document exactly where you stand.

3
Structured content

FAQs, facts, and schema that turn your strengths into quotable answers.

4
Consistency cleanup

Your details aligned everywhere models look, so nothing contradicts.

5
Track the answers

Quarterly checks on what AI recommends, and what changed.

What you get.
Legible to the machines.

Everything a model needs to recommend you with confidence.

AI visibility audit

A documented baseline of what ChatGPT, Gemini, and Perplexity say about you today.

FAQ & structured content

Guest questions answered plainly on your site, ready to be quoted.

Structured data

Schema markup that tells machines exactly what you are, where, and for whom.

Consistency cleanup

Your facts aligned across the web, so models stop hedging.

Credibility plan

The mentions and review signals that make AI trust the recommendation.

Quarterly answer tracking

What the assistants say about you, tracked over time as the field evolves.

After the work.

Recommended by name

When guests ask where to stay, you are in the answer, not under it.

Facts right everywhere

AI quotes you correctly: the offer, the location, the character.

Early-mover advantage

You define the shortlist in your market before competitors know it exists.

Future-proof discovery

As search shifts to answers, your visibility shifts with it.

Built by someone who
gets hospitality.

Kahn grew up around Australia’s hospitality scene. He trained staff at Apple on culture, onboarding, and service standards, then spent three years running his own specialty coffee shop and bar.

He knows what it feels like to be the one doing everything at once. He also knows what separates the places guests remember from the ones they forget.

Summer Days exists to bridge that gap, with someone who loves this industry as much as you do and the skills to help you get the right guests, better reviews, and more revenue.

Book a discovery call
Kahn Osborne, Founder of Summer Days
Kahn Osborne · Founder

Questions, answered.

What is generative engine optimisation (GEO)?

GEO is the practice of making your property legible to AI assistants so they recommend you when guests ask where to stay. Where SEO wins a position in a list of links, GEO wins a mention inside the answer itself.

How is GEO different from SEO?

SEO earns you a ranking, GEO earns you a citation. They share foundations like clean structure and credible content, but AI assistants favour clearly structured answers, consistent facts across the web, and third-party corroboration rather than backlinks alone.

How do I get my hotel recommended by ChatGPT?

Answer the questions guests actually ask, in plain language, in a structure a machine can extract. Then make sure your facts are identical everywhere online, your reviews are strong, and credible third-party sources mention you.

Does schema markup help with AI search?

It helps, but not as a magic switch. Ahrefs found pages with schema are cited more often by AI tools, though adding schema to already-cited pages made no significant difference, which suggests it reflects overall site quality. It is still worth doing.

How do you measure AI visibility?

By tracking whether you appear in AI answers for the questions guests ask, across ChatGPT, Perplexity and Google's AI Overviews, and how you are described when you do. Being mentioned inaccurately is its own problem.

Is it too early to invest in this?

The opposite. The share of Google searches triggering an AI Overview went from roughly 1.5% to about 32% in twelve months, and those overviews cut click-through to top-ranking pages by more than half. Almost nobody in hospitality is working on it yet.

Do I need SEO first?

They overlap heavily, and content that already ranks well tends to get pulled into AI answers too. If your site is technically broken, fix that first. Otherwise the two run together.

Which AI assistants matter for hotels?

ChatGPT and Google's AI Overviews carry the most weight by volume, with Perplexity increasingly used for travel research because it cites sources and favours recent content. All three now shape where guests look before they book.

Ready to be
the answer?

Get your hotel recommended by ChatGPT and AI search, before your competitors are.

Book a discovery call

We take on a small number of properties at a time to keep the quality high.