BRand and Digital AGENCY

LLM Optimisation for Boutique Hotels:

Summer Days helps boutique and bout boutique hotels capture bookings through AI-driven discovery while major OTAs are still figuring out their strategy.

Boutique Hotels are perfectly positioned for AI discovery, you just need the right strategy.

Why Hotel AI Optimization Matters Now

Travelers are asking AI tools for hotel recommendations instead of scrolling booking sites. Your competitors are starting to appear in these recommendations, but most hotels don't know how to gain AI visibility.

You want to move early, but you need specialized expertise to do it effectively.

We optimize boutique and independent hotels to be cited and recommended by AI tools like ChatGPT, Perplexity, and Google's AI summaries.

Our focus: Getting your hotel mentioned when travelers ask AI for personalized recommendations.

We help you:

☀️ Get cited when travelers ask AI tools about your destination

☀️ Optimize your digital presence for AI discoverability

☀️ Structure your content to answer high-value guest questions

☀️ Monitor your visibility across AI platforms

Step 1: AI Discovery Audit

We analyze exactly how your hotel appears across AI travel recommendations and identify optimization opportunities.

☀️ Current AI visibility assessment across 15+ query types.

☀️ Competitor analysis in your market.

☀️ Technical audit of your website's AI-readiness

☀️ Priority improvement roadmap

Deliverables

Step 2: Strategic Optimization

We develop your tailored AI optimization strategy based on your property's unique positioning.

☀️ Content strategy targeting high-conversion guest questions

☀️ Technical implementation roadmap for schema markup and structured data

☀️ Earned media plan for getting cited in AI-referenced sources

☀️ Competitive positioning recommendations

Deliverables

Step 3: Implementation & Monitoring

We execute the strategy and continuously track your AI presence as algorithms evolve.

☀️ Monthly AI visibility reports and recommendations
☀️ Content optimization and technical implementation support
☀️ Strategy updates as AI discovery platforms change
☀️ Team training on maintaining AI optimization

☀️ Monthly AI visibility reports and recommendations

Deliverables

insights

Increased Guest Loyalty

67%

Returning guests typically spend 67% more than new customers, directly boosting profitability.

Good Branding Matters

A unique brand creates an emotional imprint. Word-of-mouth drives 5x more sales than paid media and costs less.

Branding Drives Direct Bookings

30%

Hotels with strong direct booking strategies see an average increase in net revenue by up to 30%.

When you work with us, you’re not just hiring an agency - you’re gaining a partner who understands the importance of every detail in creating a memorable guest experience. We focus on helping your brand tell it's story clearly and consistently, ensuring it resonates with guests at every stage of their journey.

Who we work with:

Independent Hotels: looking to compete through strategic positioning rather than advertising budgets.

Boutique Properties with unique offerings that get lost in traditional search but could excel in AI recommendations.

Hotel Marketing Teams who recognize the AI opportunity but need specialized expertise to execute effectively.

Properties Reducing OTA Dependence: seeking new channels for direct booking acquisition.

Lets Chat

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helping hospitality brands build authentic connections.

SUMMER DAYS

kahn@summerdays.agency
‭+49 176 22392504‬